Congratulations to Sharleen Ramos (IDEA Grad 2021) for gaining the RGD Honourable Mention for Logo Design for her “Wilder Tales Brewing” project. Shown above: Additional enamel camping mug collateral that fits with the brand. Instructor: Dominique Walker. Course: IDES 249, Brand Identity.

Wilder Tales Brewing

Wilder Tales is a fairy tale for adults and is an immersive experience that appeals to the target market. Wilder Tales is a craft brewery with a tasting room and foraging tours. It differentiates itself using foraged ingredients while promoting responsible and good living. The packaging tells a story using playful graphics, copy, and the edge of the label. The logo was crafted to follow the curves of a tail, and a tall handmade serif was used for a friendly, charming look to complement the varietal animal and tail/foraged flavor.

We asked Sharleen to tell us a bit about her process and tools used. Here’s what she said.

About RGD

The Association of Registered Graphic Designers (RGD) is a non-profit, professional Association that represents over 4,100 design practitioners, including firm owners, freelancers, managers, educators and students.

For all the winners, see rgd.ca.