Congratulations to Charmaine Cheng, Art Director & Designer at Rethink Communications Vancouver (IDEA Grad 2019) for winning the RGD Award for Concept Development with her Rosedive Skateboard School for Teen Girls brand identity and art direction project. Check out her multiple award-winning project!

Rosedive is skateboard school for teen girls. The name has two roots: Rose, for empowered women from the past, and nosedive, a skateboarding term that represents going headfirst without fear. Rosedive aims to inspire confidence, and show that femininity and strength are not mutually exclusive.

*Photography credits to 100% Skate Club and Anna Rafeeva.

Category

Brand Identity, Art Direction

Recognition

2019 Applied Arts Student Annual Feature
2019 ADCC Student Awards Finalist
2019 RGD Zync Award for Concept Development
2018 Jim Rimmer Community Scholarship for Design Award Finalist

The Association of Registered Graphic Designers (RGD) is a non-profit, professional Association that represents over 4,100 design practitioners, including firm owners, freelancers, managers, educators and students.

For all the winners, see rgd.ca.

For more on Charmaine see charmainecheng.com.

See also: Six IDEA alumni at Rethink Communications Vancouver offer career advice to IDEA students as they prepare for industry internships and practicums