Michelle Viet (IDEA Grad 2023) gains Honourable Mention for 2021 GDC Foundation Ray Hrynkow Scholarship with Vagix Social Cause Advertising Campaign
James Neufeld
Many congratulations to Michelle Viet (IDEA Grad 2023) for gaining Honourable Mention for 2021 GDC Foundation Ray Hrynkow Scholarship with Vagix Social Cause Advertising Campaign. Course: IDES 243 Design Studio. Instructor: Vida Jurcic.
Process
I used visual metaphors to show the subject of the ad instead of explicitly writing on the header that it was about vaginas due to its ‘sensitive’ topic. I decided to use shellfish imagery since they are yonic in shape.
Process
I used visual metaphors to show the subject of the ad instead of explicitly writing on the header that it was about vaginas due to its ‘sensitive’ topic. I decided to use shellfish imagery since they are yonic in shape.
About the GDC Foundation Ray Hrynkow Scholarship
This national scholarship is awarded to a third-year student in a Canadian four-year program whose submission has demonstrated a deep understanding of problem-solving through communication design. The Scholarship was created in honour of Ray Hrynkow, a respected Vancouver, BC design professional, teacher and GDC Fellow who passed away in 2012. It is supported by Casey Hrynkow FGDC and other donors.
One step away from joining the professional ranks, the promise of the design talent in Canada is demonstrated by the recipient providing great design for social innovation and sustainability in a robust package with a strong rationale and supporting research.