IDEA Students win Lexus Challenge!

Awards & ScholarshipsEvents
Written By Carol Aitken
Lexus Design School Challenge
Lexus Design School Challenge

Lexus recently invited students from Canadian schools to design an auto show display for the new Lexus RX 350 SUV. We are proud to announce that IDEA students beat out teams from OCAD and Concordia with their concept "Pulse", a design that was influenced by the car's sculptural quality.

The student team – Shy Smardon, Monica Maher, and Stephanie Brennan – were flown to Montreal to see their concept realized, and to receive their $5,000 cheque. Nice work, team! And kudos to Lexus for running this contest in a fair manner, compensating the winning teams from all institutions in addition to the final prize money.

Carol Aitken

Carol is Chair of the IDEA School of Design, and co-coordinator of the Bachelor of Design in Visual Communication. She holds a BA (Hons) in Graphic Design and a Masters in Publishing.

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