Sharleen Ramos (IDEA21) wins Jim Rimmer Scholarship for Recycle My Electronics Advertising Campaign

Huge congratulations to Sharleen Ramos (IDEA Grad 2021) for winning the Jim Rimmer Community Scholarship for Design Award with her advertising campaign Recycle My Electronics. Check out her award-winning student advertising project!

About Recycle My Electronics Advertising Campaign

The idea for the Recycle My Electronics Campaign (Transit Mockup shown above) is to visually communicate that there is a connection between gorillas and electronics. Conflict mining of rare minerals used in electronics impacts habitat, climate and increases corruption and conflict in the Congo. A graphic style was chosen to help see the shapes and components arranged as a fusion of electronics and gorillas.

Sharleen Ramos (IDEA Grad 2021)

The idea for the Recycle My Electronics Campaign is to visually communicate that there is a connection between gorillas and electronics. Conflict mining of rare minerals used in electronics impacts habitat, climate and increases corruption and conflict in the Congo. A graphic style was chosen to help see the shapes and components arranged as a fusion of electronics and gorillas.

Sharleen Ramos (IDEA Grad 2021)

Coffee Bag Mockup - The Guerilla collateral, Gorilla Brew, is an ethically-sourced Congo coffee with proceeds to support the Jane Goodall Institute of Canada. The coffee bag serves a dual-purpose coffee/postage-paid package for old cellphones, designed to make it easy to recycle.

Sharleen Ramos (IDEA Grad 2021)

Sharleen’s speech and acceptance.

“Huge congratulations to our two Jim Rimmer $1,000 Scholarship recipients, Emma Sato (IDEA Grad 2022) and Sharleen Ramos (IDEA Grad 2021). The judges said there were over 40 entries from Vancouver schools, and only two winners.”

— Carol Aitken, Chair & Co-Coordinator, Bachelor of Design

“Winners of the Jim Rimmer Community Scholarship for Design Award were announced Friday, November 29, 2019 at PRACTIVISM X: Igniting Societal Change Through Design presented by the Graphic Designers of Canada (BC Chapter) and held at Emily Carr. The judges were so impressed by the amount of effort and depth of thinking that they had to extend their deliberations on the 40+ entries this year.”

— Judy Snaydon, Instructor

About Jim Rimmer Scholarship

The Jim Rimmer Community Scholarship for Design Award is awarded annually to students whose project supports a community program, social cause, non-profit, or an environmental or social cause.

The Jim Rimmer Community Scholarship for Design Award is an opportunity for students to submit a completed project (or one currently in progress) for a community program, a non-profit, or an environmental or social cause. Students who are currently enrolled in a design program in British Columbia or who have graduated within the past year are eligible. Scholarships will be awarded on the strength the solution, and how effectively it communicates a message, benefits a community, affects action and promotes change.

Judges

Pete Pallet
Brand Development, Copywriter

Amanda Chor
Sustainability Coordinator, Hemlock Printers

Marga Lopez
Creative Director, Designer, Past GDC President

Leila Singleton
Creative Director

Denis Boyle
Creative Director & Designer

For more info see gdc.design/education/scholarships/jim-rimmer