Congratulations to Janelle Momotani (IDEA Grad 2022) for winning 2020 Advertising & Design Club of Canada (ADCC) Student Competition Finalist in Graphic Design with 'Crickies Cookies'.

This project was for IDEA School of Design IDES 249 Brand Identity with instructor Dominique Walker.

Project Description

Crickies is a fictional brand based in Vancouver that produces protein cookies made with cricket flour. Although 80% of the world’s population consider insects as a part of their diet, it is not a common food in North America. Crickies focuses on getting people to incorporate more sustainable proteins into their everyday diet, fulfilling their protein needs as well as cravings for a delicious treat.

The objective of the packaging is to make the idea of cricket protein more appealing to consumers. The packaging is made from recyclable cardboard with extra thought put into the way the box unfolds so the cookie can be taken on the go while keeping the crumbs in the pocket.

The illustrations are executed in a graphic and simple style to resonate with the teenage and young adult target audience, with each of the three flavours having their own illustration that represents some of the main ingredients.

The typography showcases trendy sans-serif fonts that focus on making the information and hierarchy clear while also contributing to the overall modern look.

The grid layout on the back breaks up the nutritional information into smaller sections so that the text is easily digestible and not overwhelming.

The complete package was thoughtfully designed to stand out on store shelves.

About the ADCC Student Awards

The ADCC awards the best student work in Canada and looks for the best portfolio pieces from students of Advertising, Graphic Design, Editorial & Book Design, and Interactive programs.

The ADCC Student Competition is a great way for students to have their work noticed by the professional community.

Winning work will be featured on the ADCC Archive, alongside work belonging to the industry’s top professionals – cementing your place in Canadian creative history, which stretches back over 70 years.

Full details about the competition are available at: http://studentawards.theadcc.ca.

Check out more award winning images by Capilano University IDEA School of Design in Vancouver at archive.theadcc.ca.

For more on Janelle, check out her work on Insta @janelle.design.