Natasha Lee (IDEA Grad 2024) wins RGD q30 design Award for Brand Design and Premise Award for Strategic Design with Bugbites Granola Brand
Congratulations to Natasha Lee (IDEA Grad 2024) for winning both the RGD q30 design Award for Brand Design and RGD Premise Award for Strategic Design with Bugbites Granola Brand!
Bugbites Cricket Granola
Bugbites is an imaginary cricket granola brand created for the North American market that is constantly looking for new, sustainable products but is particularly squeamish about eating bugs! The goal was to introduce the many benefits of including protein-rich crickets into our diets in a fun and friendly way. The branding addresses the public fear about eating bugs while appealing to their sense of greater good and sustainability.
Bugbites Granola Brand — Posters
Educator Support: Dominique Walker
Description of the brief + target audience:
Bugbites is an imaginary cricket granola brand created for the North American market- a market that is constantly looking for new, sustainable products but are particularly squeamish about eating bugs! The goal for Bugbites is to introduce the many benefits of including protein-rich crickets into our diets in a fun and friendly tone. In this campaign, we address the public’s fears about eating bugs while appealing to their sense of greater good and sustainability.
Bugbites Granola Brand — Mockups
Research insights and strategic approaches:
Establishing a solid foundation for an insect-based food product in a market still very new to entomophagy was the most important part of this project. When building the brand guidelines, great care was put into the research on the environmental and health benefits of eating crickets. This research covered how the crickets are farmed in North America and incorporated into food products, along with where existing cricket-products are succeeding or failing. Through my findings, it was clear that cricket foods are not flying off the shelves as the public is still largely reluctant to try bug products, or are not educated on the variety of benefits in the first place. As a result, my design solution targeted the lack of information on eating crickets and worked to rebrand this insect as a trustworthy, sustainable and healthy food.
Bugbites Granola Brand — Guerrilla Facts
Process description:
This project was created under the guidance of Dominique Walker in the IDES 249 Brand Identity second-year branding course. We spent the entire semester building a brand from the ground up, starting with brand strategy, research and ideation, logo work, and collateral. Typically, students will create a packaging line by the end of this project, but with an ingredient as peculiar as cricket flour, I felt that a social campaign worked best with my product. All in all, this was one of my favourite projects from my second year, and it would have never been possible without the terrific feedback from Dominique, my classmates and my family!
Bugbites Granola Brand — Website
About q30 design Award for Brand Design
Any project that involves a visual set of associations representing a company, product, service or organization. This might include a visual identity system applied to a business card, stationery and promo materials, a packaging system for a line of products, a visual identity system applied to a retail environment, delivery trucks and staff uniforms, or a visual identity system applied to the website and promotional materials for a conference or other event.
About The RGD
Through the Association of Registered Graphic Designers (the RGD), Canadian designers exchange ideas, educate and inspire, set professional standards and build a strong, supportive community dedicated to advocating for the value of design.
Representing over 4,100 design professionals, including firm owners, freelancers, managers, educators and students, the RGD was created in 1996 by an Act of the Ontario Legislature (Bill Pr 56) and is the only graphic design association in North America to have this type of legislation.
The Certified RGD designation is a signal of quality and competence to the profession, public and government. Successful candidates have met a rigorous set of standards that includes documented levels of relevant, professional education and experience as well as competence in the areas of business, design principles, research, accessible design and ethics demonstrated through the successful completion of the RGD’s certification process.
Our vision is for a graphic design profession that is broadly valued for its contribution to life, commerce and society.
