Tiffany Zhong (IDEA Grad 2024) wins the 2022 RGD Trailblazer Award and Jim Rimmer Honourable Mention with 'Untwist The Truth - Reconciliation Project' completed with Anaïs Bayle and Ethan Woronko
Congratulations to Tiffany Zhong (IDEA Grad 2024) for winning the 2022 RGD Student Trailblazer Award and 2022 Jim Rimmer Awards Honourable Mention with 'Untwist The Truth - Reconciliation Project' completed with Anaïs Bayle (IDEA Grad 2024) and Ethan Woronko (IDEA Grad 2024).
“Our campaign responds to the TRC call to action #62 concerning education in all its parts. It aims to grab the Canadian public’s attention and get them to reflect on what they’ve learned in school and encourage dialogue using the visual metaphor of a twisted textbook page.
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“The target audience was the Canadian public who grew up with an educational curriculum that erased indigenous history or told a one-sided colonial version of that history. Our challenge was creating a campaign that could capture people’s attention without being too shaming or triggering. We used the concept of a ripped textbook page with strong colour contrast to graphically show how the truth was twisted. The main copy is short so people can read it at a glance and then find out more on the website we designed. There’s also a social media component for people to continue the conversation.”
Check out this award-winning student advertising design group project!
About Tiffany
As the first person in her family to attend university, for Tiffany, getting the chance to pursue something she is passionate about is a complete privilege. She's not taking a moment of design school for granted after meandering down paths in linguistics, law and strategic communications before finally finding her way back to her original dream of becoming a visual creative who creates functional, beautiful things.
Educator Support: Bracken Hanuse Corlett & Tom Duguid
Course: IDES 249 Brand Identity
“This course introduces students to the field of brand identity by following the process of a branding assignment as it would typically be handled in a design studio or advertising agency. Students are guided through the process from creative brief through strategic framework to logo development and design of a variety of marketing materials. Presentations are conducted in a simulated “real world” environment.”
About The RGD
Through the Association of Registered Graphic Designers (the RGD), Canadian designers exchange ideas, educate and inspire, set professional standards and build a strong, supportive community dedicated to advocating for the value of design.
Representing over 4,100 design professionals, including firm owners, freelancers, managers, educators and students, the RGD was created in 1996 by an Act of the Ontario Legislature (Bill Pr 56) and is the only graphic design association in North America to have this type of legislation.
The Certified RGD designation is a signal of quality and competence to the profession, public and government. Successful candidates have met a rigorous set of standards that includes documented levels of relevant, professional education and experience as well as competence in the areas of business, design principles, research, accessible design and ethics demonstrated through the successful completion of the RGD’s certification process.
Our vision is for a graphic design profession that is broadly valued for its contribution to life, commerce and society.
For more on Tiffany
Insta: @tiffzhong
Website: tiffanyzhong.art
Behance: behance.net/tiffz
