Ryan Chung's work featured on Lovely Package

Alumni
Written By Carol Aitken

Ryan Chung (Grad 11) featured on Lovely Package.

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The brief: To create an identity for a line of vitamins sold in upmarket health food stores and organic markets. Design a logo and packaging.

The solution: The wordmark’s hand-cut feel, paired with modern typography communicates quality. Deckle-edged labels with die cuts reveal the contents of the bottles. The warm brown of the bottles adds a nostalgic touch while protecting the contents from the sunlight.

Carol Aitken

Carol is Chair of the IDEA School of Design, and co-coordinator of the Bachelor of Design in Visual Communication. She holds a BA (Hons) in Graphic Design and a Masters in Publishing.

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