IDEA Challenge: First and second year students build a "creature"

Bachelor of Design
Written By Jay Bassan

The 2017 IDEA Challenge is an annual event designed to introduce 1st and 2nd students in a friendly, cooperative, creative contest.  At the end of each Fall term, teams are chosen at random and provided a brief to a new challenge, dreamed up by the IDEA faculty. The goal is to encourage a spirited, healthy comradery and an opportunity for all students to display their skills in concept creation, construction, art direction, and showmanship.

This year's brief tasked the students with creating a mask or headpiece that expressed one of the following words: Interstellar; Abstract; Plantlife; or Creature. Here are some of the wonderful results!

The event was given a 2 hour time limit and prizes where awarded for winners, runner-ups and participants.

All prizes were provided by Michaels. Photography by Jay Bassan.

 

 

Jay Bassan

Jay began his career in Advertising as an Art Director at Leo Burnett UK, working on international campaigns for brands such as French Connection, Axe, The Body Shop, the Conran Shop, Selfridge & Co., British Airways and Orange Mobile.

For the past 17 years as the co-founder and Art Director of a boutique design firm, Jay's expertise is in launching brands and designing award winning, integrated print, web and TV campaigns.

Jay earned a BA in Communications & Visual Arts from SFU and also attended Emily Carr College of Art and Design, graduating in photography and printmaking.

http://atomiceyedesign.com/
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