IDEA students won 14/50 Advertising & Design Club of Canada (ADCC) Student Awards

Capilano University’s IDEA School of Design students won 14/50 Advertising & Design Club of Canada (ADCC) Student Awards this past year. Not bad for our first time entering! We didn’t get any golds, but 3 silvers and 11 merits.

Danielle Adams for Adventure Bug Graphic Design Silver

Adventurous food for adventurous people. Packaging design for a fictional company that produces cricket-protein enriched camp meals. With the slogan “food is fuel” this package design appeals to the wild and carefree adventure seekers who know that anything tastes great after you’ve hiked eight hours. The colourful mountains connect across multiple packages to communicate the idea of “Sustained Adventure,” which refers both to the environmental sustainability and the nutrition profile of the product.

Alice Zeng for Ground Goodness Graphic Design Silver

Ground Goodness produces healthy dieting products made with organic ground cricket flour. The packaging attempts to convince people of both the environmental and nutritional benefits, and eliminate the notion that eating bugs is 'gross'.

Rae Maher for Deuce Fest Graphic Design Silver

The brief was to design three music posters that are cohesive but can stand alone.

I wanted to reconnect the fans with these bands by reminding them of the reason they fell in love with them in the first place: their anti-authoritarian, don’t-give-a-fuck attitude.

Alice Zeng for City of Valencia Rebrand Graphic Design Merit 

Alice’s branding project for the city of Valencia won in the Brand Identity category. Valencia is a city located on the southeastern coast of Spain, and it is the third-largest city in Spain after Madrid and Barcelona. Alice’s take on the new identity focuses on taking Valencia’s unique personality and energy and bringing it to life—the Valencia way. It is a celebration of Valencia’s voice and embodiment of the city’s raw emerge.

Ashley Loo for The Harvest Room Graphic Design Merit

I was in a class that focused on applying for the Georges Haroutiun Scholarship, and this project was under Carol’s mentorship! One of the things we did was going to a farm-to-table restaurant in Vancouver named Forage. It was really good to learn about their process in getting their produce as the term says, from their farm to the table. We learned a lot about the different ingredients that came seasonally, as well as the different types of food that come out on their menus. What helped me during my ideation phase was the importance of embracing seasonal ingredients, and I think that this is what makes farm-to-table restaurants more local, sustainable and also unique from others. I have a lot of sketches on the logo itself, just because I don’t really have experience in hand lettering myself, but I wanted to test it out. Overall, I think I understand better now the appeal and charm of farm-to-table restaurants and hopefully Vancouver will have more of these restaurants.

Ashley Visvanathan for 2400 Motel (mentor Pam Rounis)

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Brynn Staples for Ace Relief Branding and Packaging Graphic Design Merit

This project was an assignment for second year branding class with Dominique Walker. My challenge was to brand and package CBD tablets that would compete alongside medications like Advil, appealing to an older, more conservative audience while remaining contemporary. Abstract geometric patterns that correspond to the product benefits extend over corners of the package, guiding the eye, while a cheerful palette softens the bold, technical-feeling typography. Generous white space and an asymmetrical grid help Ace Relief stand out against its competitors as medicinal yet modern, trustworthy yet innovative.

Charmaine Cheng for Zafrane Packaging Graphic Design Merit

Zafrane is a fictional Moroccan spice & tea company in the heart of Vancouver. The challenge was to design a packaging system that felt modern and sophisticated, but still authentic and inviting. Inspired by the gorgeous patterns seen in Moroccan architecture & design, I created my own system of patterns to work across the entire packaging family and represent the brand's visual language.

Rebekah Maurice for ShareED Graphic Design Merit

ShareED is a quiz game that promotes reconciliation by helping Canadian students learn about First Nations culture in an engaging way. The game demonstrates how First Nations peoples have flourished for millennia through collaboration and trading. It encourages cooperation over competition by having students learn facts and share resources in order to win.

Rebekah Maurice for ShareED Graphic Design Merit

ShareED is a quiz game that promotes reconciliation by helping Canadian students learn about First Nations culture in an engaging way. The game demonstrates how First Nations peoples have flourished for millennia through collaboration and trading. It encourages cooperation over competition by having students learn facts and share resources in order to win.

Rebekah Maurice for ShareED Graphic Design Merit

ShareED is a quiz game that promotes reconciliation by helping Canadian students learn about First Nations culture in an engaging way. The game demonstrates how First Nations peoples have flourished for millennia through collaboration and trading. It encourages cooperation over competition by having students learn facts and share resources in order to win.

Pamella Pinard for Decoding Cool Exhibit Graphic Design Merit

In principle, the word cool means remaining calm under stress, but for years we have been using that word to refer to a concept that has become much larger and far more complex. So what is cool and why is it so cool to be cool? Decoding Cool is an exhibit on the history, trends, and the significance of the global culture around cool.

Pamella Pinard for Rhyme & Reason Lyric Festival Graphic Design Merit

The Rhyme & Reason Lyric Festival is an orchestration of artists who create poetically driven music that verges on spoken word. The festival promotes these personal encounters with song and lyric to create a space to celebrate this place where within where music comes from.

Brynn Staples for Bodily Harm Book Design Editorial & Book Design Merit

Cover design for Bodily Harm by Margaret Atwood for an illustration class. I took a mixed media approach, using found photos, cut paper, tape, and digital media to set the tone for Atwood’s lyrical and sinister beach read, where a journalist’s vacation to an island paradise takes a bloody turn.

Sophie Young for Animal Farm - Book Cover Editorial & Book Design Merit

Sophie took inspiration from vandalism, graffiti and protest art to create this cover.

Pamella Pinard for Packed Poetry Editorial & Book Design Merit

The Sardine is a neatly packed collection of poetry from the rich community of writers from the city of Vancouver and its surroundings. Conceived to inspire and surprise us during our everyday traditions.

Congratulations and thank-you to all the students for making time to submit your work. It’s a huge benefit for you and the school!

IDEA School of Design Graphic Design Silver Awards

1. Danielle Adams for Adventure Bug

2. Alice Zeng for Ground Goodness

3. Rae Maher for Deuce Fest

IDEA School of Design Graphic Design Merits

1. Alice Zeng for City of Valencia Rebrand

2. Ashley Loo for The Harvest Room

3. Ashley Visvanathan for 2400 Motel (mentor Pam Rounis)

4. Brynn Staples for Ace Relief Branding and Packaging

5. Charmaine Cheng for Zafrane Packaging

6. Rebekah Maurice for ShareED

7. Pamella Pinard for Decoding Cool Exhibit

8. Pamella Pinard for Rhyme & Reason Lyric Festival

IDEA School of Design Editorial & Book Design Merits

1. Brynn Staples for Bodily Harm Book Design

2. Sophie Young for Animal Farm Book Cover

3. Pamella Pinard for Packed Poetry

About the ADCC

The ADCC awards the best student work in Canada and looks for the best portfolio pieces from students of Advertising, Graphic Design, Editorial & Book Design, and Interactive programs.

The ADCC Student Competition is a great way for students to have their work noticed by the professional community. Student Competition winners were featured alongside the Directions 2018 professional winners at our Awards Show in Toronto on November 8, 2018, in our printed Awards Annual, and on the ADCC Archive – our free, digital collection of award-winning Canadian work that dates back to 1949.

There are also cash prizes up for grabs. Gold award winners will also receive a cash prize of $1,000 and a 4-month mentorship. Silver winners will receive a cash prize of $150. 

Full details about the competition are available at: http://studentawards.theadcc.ca.

Check out more award winning images by Capilano University IDEA School of Design in Vancouver at archive.theadcc.ca.