Aidan Zecchel (IDEA Grad 2021) wins 2020 Jim Rimmer Scholarship with 'Level the Playing Field', a youth homelessness awareness campaign
Congratulations to Aidan Zecchel (IDEA Grad 2021) for winning the 2020 Jim Rimmer Scholarship with 'Level the Playing Field', a campaign aimed to raise awareness around the challenges of youth homelessness. Aidan is currently completing his studies at IDEA School of Design at Capilano University.
“This campaign uses sports metaphors in portraying homeless youth as society’s underdogs. The underdog is a relatable character archetype for most in one way or another, positioning them as such helps to engage viewer empathy.”
'Level the Playing Field' by Aidan Zecchel (IDEA Grad 2021) wins 2020 Jim Rimmer Scholarship
Course: DSGN 320 Professional Development I (Spring 2020)
“Students work on developing personal branding and self-promotional materials, and will be paired with industry mentors to undertake comprehensive design, illustration, or interactive projects. The emphasis will be on creating exceptional work with distinctive concepts.”
'Level the Playing Field' by Aidan Zecchel (IDEA Grad 2021) wins 2020 Jim Rimmer Scholarship
“Very proud of Aidan for winning one of the two Jim Rimmer scholarships. Well done Aidan for all the hard work you put into making this project a winner. You learned a lot about going the extra mile with this one.”
'Level the Playing Field' by Aidan Zecchel (IDEA Grad 2021) wins 2020 Jim Rimmer Scholarship
About the Project
During my third year at IDEA, I had the supreme good fortune of doing a mentorship project with Jake Hope at Rethink Communications. Our program emphasizes the importance of quantity in concept generation but at Rethink, it’s the way of life. “Keep going” is what I’d hear at every check-in and I thoroughly enjoyed exploring all the different entry points for this campaign. As students, we don't have budgets and agency resources to help us execute our projects, but embracing those constraints forces us to get creative. Soon school will be over, and we won't have as much freedom to take chances with our projects so I encourage you to get it while you can! I came out of the experience with some valuable intel into the world of art direction and an appetite for more conceptual thinking.
'Level the Playing Field' by Aidan Zecchel (IDEA Grad 2021) wins 2020 Jim Rimmer Scholarship
“Many congratulations, Aidan!! Wish I could have been online for this evening!”
“Way to go, Aidan!”
“Bravo, Aidan!”
“Yeah Aidan!
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'Level the Playing Field' by Aidan Zecchel (IDEA Grad 2021) wins 2020 Jim Rimmer Scholarship
About Jim Rimmer Scholarship
The Jim Rimmer Community Scholarship for Design Award is awarded annually to students whose project supports a community program, social cause, non-profit, or an environmental or social cause.
The Jim Rimmer Community Scholarship for Design Award is an opportunity for students to submit a completed project (or one currently in progress) for a community program, a non-profit, or an environmental or social cause. Students who are currently enrolled in a design program in British Columbia or who have graduated within the past year are eligible. Scholarships will be awarded on the strength the solution, and how effectively it communicates a message, benefits a community, affects action and promotes change.
For more on Aidan, see behance.net or visit aidanzecchel.com.
