IDEA Grad 2023 wins big at CityStudio North Vancouver HUBBUB #4 with visual information campaigns around Fire Safety and invasive plant species
Congratulations to IDEA School of Design Grad 2023 student groups for CityStudio North Vancouver HUBBUB #4 top honours— first, second and third—in the Audience Selection Awards!
Twenty-three IDEA School of Design second-year students partnered with the North Vancouver City Fire Department (NVCFD) and the City of North Vancouver Engineering, Parks & Environment department to create visual information campaigns around fire safety for young people, and building awareness around invasive plant species in our local parks.
#PICKME Campaign Poster: English Ivy / Salal by IDEA Grad 2023 students
IDES 244 Design Studio II with Instructor, Tom Duguid, worked with CityStudio North Vancouver, which connects community groups with various Capilano University student groups. The students work with the community groups to help solve real-life problems.
#PICKME Campaign Poster: Scotch Broom / Shrubby Cinquefoil by IDEA Grad 2023 students
#PICKME Campaign Poster: Butterfly Bush / Red Flowering Currant by IDEA Grad 2023 students
Programs that the city colluded with CapU students with spanned topics that included community events, diversification programs, Lonsdale Loop issues, and cultural exchange programs.
#PICKME Campaign: Instagram post order clarification
City of North Vancouver Engineering, Parks & Environment
The Engineering, Parks & Environment group had more broad messages around raising awareness of invasive plant species issues in public parks, and they were also open to a broader audience appeal. They have social media channels too but also have a budget for print collateral such as posters or brochures.
The North Vancouver City Fire Department
The North Vancouver City Fire Department had some specific messages that they wanted to get to a certain demographic, namely young adults (particularly those living on their own for the first time). The Fire Department has social media channels but also wanted to explore other media.
"Freddie the Fire" social media campaign by IDEA Grad 2023 students
"Freddie the Fire" campaign poster by IDEA Grad 2023 students
"Freddie the Fire" social media campaign by IDEA Grad 2023 students
"Freddie the Fire" campaign poster by IDEA Grad 2023 students
"Freddie the Fire" social media campaign by IDEA Grad 2023 students
"Freddie the Fire" campaign poster by IDEA Grad 2023 students
Our two groups were in the program with 12 other student groups from CapU. Results of each program were judged by a panel of experts to declare an overall winner.
One of our student groups with Mia Canderan, Michelle Taylor, and Margeaux Worral created a punchy social media and poster campaign called #PICKME, targeting invasive plants which was judged third by the judges.
Another of our student groups with Michelle Viet, Amanda Wong, and Kat Teh was judged the winner by the attending audience (Audience Selection Award) for their claymation-focused "Freddie the Fire" campaign.
In fact, three of our IDEA School of Design groups took the top honours— first, second and third—in the Audience Selection Awards!
We took the entire podium in the Attendees vote!
"Freddie the Fire" campaign sticker mockups by IDEA Grad 2023 students
About CityStudio North Vancouver
CityStudio North Vancouver is an experimentation and innovation hub where Capilano University students collaborate with City of North Vancouver staff and partners to co-create projects for the community.
About HUBBUB
HUBBUB is a celebratory showcase during which students, City staff, elected officials, faculty members, and community members connect and learn about each other’s work. At the end of each term, the most creative and exciting projects from CityStudio collaborations are displayed, and visitors can vote for their favourite ideas. A judging panel selects the most impactful, relevant, and promising projects, with prizes to celebrate the students’ hard work.
For more on HUBBUB — CityStudio North Vancouver see citystudiocnv.com.
