Michelle Viet (IDEA Grad 2023) gains Honourable Mention for 2021 GDC Foundation Ray Hrynkow Scholarship with Vagix Social Cause Advertising Campaign
Many congratulations to Michelle Viet (IDEA Grad 2023) for gaining Honourable Mention for 2021 GDC Foundation Ray Hrynkow Scholarship with Vagix Social Cause Advertising Campaign. Course: IDES 243 Design Studio. Instructor: Vida Jurcic.
“The project was to create a campaign that empowers a community, non-profit organization, environmental or social cause. // I created this campaign to inform the public about the myths and misconceptions that people believe about the vagina and debunking them. It also aims to start a conversation about reproductive health so as to normalize talking about “embarrassing” topics.”
“We need good design now more than ever. With information being consumed at such a great rate, we need to be able to communicate a message that is moving and touches a person even after seeing it.
Good design starts a dialogue, and with some topics just coming into a conversation like sexuality and other inequalities that historically have been difficult to address, I want to be there to create a narrative and make these things less daunting so we as a society can grow and become a more welcoming space.”
“We’re delighted to have our students’ work and ideas recognized by the GDC on this national platform. It reflects well on the program and provides the students with added confidence as they prepare to enter the industry.”
“Good presentation, great project.
I really enjoyed these concepts; at first glance I chuckled when I saw the shelled seafood. I loved the colours and execution.”
Process
I used visual metaphors to show the subject of the ad instead of explicitly writing on the header that it was about vaginas due to its ‘sensitive’ topic. I decided to use shellfish imagery since they are yonic in shape.
Process
I used visual metaphors to show the subject of the ad instead of explicitly writing on the header that it was about vaginas due to its ‘sensitive’ topic. I decided to use shellfish imagery since they are yonic in shape.
“This course introduces students to the fields of communication design, information design, and advertising, and to the role of design in business and marketing. Students understand the design process by analyzing design problems, working through creative briefs, creating appropriate design solutions, and developing rationales. Instruction in design-related software supports the course.”
“IDEA School of Design wins ALL THREE of the 2021 GDC scholarships - unheard of!!! This is a national contest - don’t know how many entries they get but it’s an amazing result for us. It was quite a coup to win both national awards!”
About the GDC Foundation Ray Hrynkow Scholarship
This national scholarship is awarded to a third-year student in a Canadian four-year program whose submission has demonstrated a deep understanding of problem-solving through communication design. The Scholarship was created in honour of Ray Hrynkow, a respected Vancouver, BC design professional, teacher and GDC Fellow who passed away in 2012. It is supported by Casey Hrynkow FGDC and other donors.
One step away from joining the professional ranks, the promise of the design talent in Canada is demonstrated by the recipient providing great design for social innovation and sustainability in a robust package with a strong rationale and supporting research.
For all the winners, see gdc.design.
Follow Michelle on Insta @michelleviet and check out her other projects at behance.net/michelleviet.
