IDEA Grad 2025 students develop a communication strategy to build empathy in the North Shore Dogs concentration

Student Life
Written By James Neufeld

Ten IDEA School of Design Grad 2025 students joined Sheena Trenholm, owner of Urban Dog Outdoor Adventures for a trail walk with six of her happy "clients" last week as part of the North Shore Dogs concentration project with instructor Elyssa Schmid. Sheena shared her perspective on the challenges between communities.

The objective of the North Shore Dogs project is for students to develop a communication strategy that builds empathy and enhances co-existence and mutual respect between dog owners, non-dog owners, and professionals in dog-related services in shared public spaces in North Vancouver.

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Students will create a branded experiential idea that bridges community divides through an encounter or happening that educates, builds awareness, and stimulates conversation.

James Neufeld

James has over 20 years of experience in the web/interactive design and development, Internet marketing and social media industries, working primarily as a freelancer, consultant and instructor, but also as a subcontractor to small agencies. He has experience with a variety of clients in small business, government, institutional and not-for-profit sectors. James is an instructor, lab supervisor and blog/social media coordinator at Capilano University's IDEA School of Design and also teaches a CodeCore College. His specialty is HTML & CSS for designers.

http://magnetude.com/
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