Caleb Tsai (IDEA BDes Grad 2025) wins 2024 Applied Arts Student Award, ADCC Student Awards Shortlist, and RGD Award for Advertising Design Honourable Mention with "Good: Morning"
Congratulations, Caleb!
Caleb Tsai, a 2025 Bachelor of Design (BDes) graduate from IDEA School of Design, has achieved significant recognition in the design industry. He won the 2024 Applied Arts Student Award, was shortlisted for the 2024 ADCC Student Awards, and received an Honourable Mention in the 2024 RGD Award for Advertising Design. These accolades were awarded for his project titled “Good:Morning,” showcasing his talent and creativity in the field of design.
Good: Morning is a mentorship project with Alex Bakker (IDEA Grad 2014).
Check out this multiple award-winning student mentorship project!
“GOOD:MORNING wants to help people rethink how they start their days. They offer alarm clocks that use a sunrise-mimicking light to create a calmer wake-up experience, avoiding the jarring effects of phone alarms.
We crafted a sophisticated brand identity to inspire a community to pursue better mornings. It was inspired by the “colon” found in a digital clock.”
Categories:
Brand Identity
Campaign
Logo design
Packaging Design
Awards:
Applied Arts Student Awards
Logo Design
2024
ADCC Student Awards
Graphic Design — Shortlist
2024
RGD
Award for Advertising Design — Honourable Mention
2024
About Applied Arts
For over 30 years, Applied Arts Media has been the go-to destination for creative advice, insight and inspiration. The Applied Arts Awards celebrate innovative creativity, and capture the current visualarts landscape in Canada and beyond.
Since 1992, the Applied Arts Awards have been an internationally recognized standard for creative excellence. We are the only Canadian competition that recognizes the work of both professionals and students across the visual communications spectrum - covering everyone from image-makers to advertising creatives, marketing gurus to graphic designers.
About the ADCC Student Awards
The ADCC awards the best student work in Canada and looks for the best portfolio pieces from students of Advertising, Graphic Design, Editorial & Book Design, and Interactive programs.
The ADCC Student Competition is a great way for students to have their work noticed by the professional community.
Winning work will be featured on the ADCC Archive, alongside work belonging to the industry’s top professionals – cementing your place in Canadian creative history, which stretches back over 70 years.
About The RGD
Through the Association of Registered Graphic Designers (the RGD), Canadian designers exchange ideas, educate and inspire, set professional standards and build a strong, supportive community dedicated to advocating for the value of design.
Representing over 4,100 design professionals, including firm owners, freelancers, managers, educators and students, the RGD was created in 1996 by an Act of the Ontario Legislature (Bill Pr 56) and is the only graphic design association in North America to have this type of legislation.
The Certified RGD designation is a signal of quality and competence to the profession, public and government. Successful candidates have met a rigorous set of standards that includes documented levels of relevant, professional education and experience as well as competence in the areas of business, design principles, research, accessible design and ethics demonstrated through the successful completion of the RGD’s certification process.
Our vision is for a graphic design profession that is broadly valued for its contribution to life, commerce and society.
About IDEA School of Design at Capilano University
IDEA School of Design offers two career-oriented programs for the next generation of creative professionals.
The Bachelor Of Design In Visual Communication is a four-year undergraduate degree with a variety of career outcomes in the creative field. Students can specialize in branding, Illustration or interactive design in upper years.
The Interaction Design Diploma is a two-year program with career outcomes in the field of digital product design and user experience. The focus is on creativity, design thinking, and problem-solving.
