Working designers know that if you put in the time and do the work, a solid solution will usually emerge out of it. Your first idea might be the best, but it is only after coming up with many more solutions that you will know your final solution is solid. For this reason, many studios have the 100 guide: If you come up with 100 ideas, 90 will be ok, 9 will be good and 1 might just be great, so don’t stop working until you’ve explored 100 solutions.
The last assignment of IDEA School of Design’s 1st-year Creative Thinking class pushes students to explore this concept. They are challenged with exploring 100 iterations of a theme; ideally something they’d like to get better at.
Shown above: A sample from “100 Typographical Foods” by Celina Zhong. Check out some of this year’s projects!