Noah Kawamura (IDEA20) wins Applied Arts 2019 Student Award for Packaging Design with "HeyDay Vitamins"

Oct 28

Congratulations to Noah Kawamura (IDEA Grad 2020) for winning the Applied Arts 2019 Student Award for Packaging Design with "HeyDay Vitamins" project. Instructor: Judy Snaydon. Mentor: Andrew Passas, Creative Director from 123w. Course: DSGN 320 Professional Development I.

“Vitamin packaging doesn’t have to be boring. HeyDay is about making each day a little better. The natural vitamins are sustainably sourced and filled with goodness. Many millennials are interested in health and wellness but big vitamin brands aren’t speaking their language. HeyDay’s friendly, personality-driven bottles are designed to stand out from the generic, corporate, and text-heavy packaging that currently dominates the category, and to make people smile every time they take a vitamin.”

— Noah Kawamura (IDEA Grad 2020)

HeyDay uses fun, friendly illustrations to appeal to millennials and to make them smile every time they take a vitamin. HeyDay's logo is restrained so that the illustrations can shine.

Vitamin B : Brilliance Booster

Vitamin C : Stay Fresh

Vitamin D : Have a Happy Day

Back of bottle

HeyDay injects a stale commodity with colour and personality.

Top of bottle

The unexpected circular shape subtly alludes to a bright, friendly sun, and to the cyclical routine of taking vitamins and staying healthy.

“Students work on developing personal branding and self-promotional materials, and will be paired with industry mentors to undertake comprehensive design, illustration, or interactive projects. The emphasis will be on creating exceptional work with distinctive concepts.”

— IDEA School of Design, DSGN 320 Professional Development I

Website: noahkawamura.com
Email: noah@noahkawamura.com
Winner: Noah Kawamura
School: Capilano University
Mentor: Andrew Passas, Creative Director from 123w
Instructor: Judy Snaydon

About The Applied Arts Awards

Since 1992, the Applied Arts Awards have been an internationally recognized standard for creative excellence. We are the only Canadian competition that recognizes the work of both professionals and students across the visual communications spectrum - covering everyone from image-makers to advertising creatives, marketing gurus to graphic designers.

For a list of all the winners, see appliedartsmag.com.

PackagingIllustrationGraphic Design

James Neufeld

James has over 20 years of experience in the web/interactive design and development, Internet marketing and social media industries, working primarily as a freelancer, consultant and instructor, but also as a subcontractor to small agencies. He has experience with a variety of clients in small business, government, institutional and not-for-profit sectors. James is an instructor, lab supervisor and blog/social media coordinator at Capilano University's IDEA School of Design and also teaches a CodeCore College. His specialty is HTML & CSS for designers.

http://magnetude.com/