Anais Bayle (IDEA BDes Grad 2024) wins the RGD Award for Social Good Design, RGD Award for Colour, and RGD Student Award for Brand Design - Honourable Mention with “Creo Toys”
Huge congratulations to Anais Bayle (IDEA BDes Grad 2024) for winning the RGD Award for Social Good Design, RGD Award for Colour, and RGD Student Award for Brand Design - Honourable Mention with “Creo Toys.”
Capilano University’s IDEA School of Design Bachelor of Design in Visual Communication students were represented in almost every category—well done!
Check out this award-winning student project!
Creo Toys
Branding / Packaging / Animation / Advertising
Student Project
The way society genders toys causes developmental disparities between boys and girls and reinforces enduring social stereotypes. The imbalances created in childhood can persist into adulthood. Creo tackles this issue early by building equality through toys that enable balanced learning opportunities.
Research Snippets: Key Insights
People know toys are gendered. But many don’t know how different the skillsets taught by traditionally masculine or feminine toys are. Typically, 'boys' toys' teach gross motor skills, visuospatial skills, and problem-solving, whereas 'girl's toys' teach fine motor skills, language & communication skills, and nurturance.
Toys teach kids lifelong skills. They affect a person’s self-image and interpersonal relationships from a young age.
Children start to catch onto what they consider ‘appropriate’ toys as early as 2-3.
Some children are innately drawn to gender-conforming toys. Often, this is compounded by socialization. Issues arise when children do not have the chance to play with toys that help develop a wide range of skills, which can happen in part due to social influences. Every child benefits from a well-balanced toybox, because balanced toys build equality.
Unbounded Play: Products
Creo addresses the issues resulting from gender-typed play by designing toys that combine the educational and physical features of both traditionally masculine and feminine toys. These thoughtfully crafted toys establish a level playing field early on.
A Balanced Helping: Advertising
This animated ad makes a big topic easily digestible. Using a nutrition metaphor to highlight the importance of a well-balanced toybox, this advertisement educates the audience and establishes Creo as a solution to the problems caused by gendering toys.
About The RGD
Through the Association of Registered Graphic Designers (the RGD), Canadian designers exchange ideas, educate and inspire, set professional standards and build a strong, supportive community dedicated to advocating for the value of design.
Representing over 4,100 design professionals, including firm owners, freelancers, managers, educators and students, the RGD was created in 1996 by an Act of the Ontario Legislature (Bill Pr 56) and is the only graphic design association in North America to have this type of legislation.
The Certified RGD designation is a signal of quality and competence to the profession, public and government. Successful candidates have met a rigorous set of standards that includes documented levels of relevant, professional education and experience as well as competence in the areas of business, design principles, research, accessible design and ethics demonstrated through the successful completion of the RGD’s certification process.
Our vision is for a graphic design profession that is broadly valued for its contribution to life, commerce and society.
About IDEA School of Design at Capilano University
IDEA School of Design offers two career-oriented programs for the next generation of creative professionals.
The Bachelor Of Design In Visual Communication is a four-year undergraduate degree with a variety of career outcomes in the creative field. Students can specialize in branding, Illustration or interactive design in upper years.
The Interaction Design Diploma is a two-year program with career outcomes in the field of digital product design and user experience. The focus is on creativity, design thinking, and problem-solving.
